Rok Stars thrash out Oval's UK debut
12 December, 2011
US consumer goods company Rok Stars has stuck a deal with Castle Trade Services to launch its recently acquired Oval vodka in the UK.
Rok Stars buys Oval and unveils lofty ambitions
08 November, 2011
New US consumer goods company Rok Stars, headed by Patron Spirits co-founder John Paul DeJoria, has acquired Austrian vodka brand Oval.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
